The Center for Research and Policy Making (CRPM), in partnership with GIZ and the German Cooperation, is seeking a Marketing Agency to support the nationwide promotional campaign for the newly adopted Law on Work Engagement of Persons.
This groundbreaking law, adopted by the Assembly of North Macedonia in May 2025, introduces a simplified framework for engaging seasonal, temporary, and casual workers—ensuring their rights, social protection, and access to legal employment, particularly in sectors such as agriculture, hospitality, tourism, and domestic services. To ensure that workers, employers, and institutions fully understand and adopt the new system, a comprehensive communications campaign will be rolled out between September 2025 and February 2026.
What We Are Looking For
We invite applications from marketing agencies with proven experience in managing large-scale public information and awareness campaigns. The selected agency will play a key role in executing the campaign, working in close coordination with an external communications expert.
Scope of Work
The agency will be responsible for:
- Content Production – Developing high-quality explainer videos, radio spots, social media content, printed materials, and billboards.
- Media Placement & Buying – Planning and executing paid media placements across TV, radio, print, online, outdoor, and social media.
- Dissemination & Coordination – Ensuring timely delivery of campaign content, managing sponsored posts on digital media portals, and supporting events such as Info Days.
- Monitoring & Reporting – Tracking campaign performance, providing regular updates, and contributing to the final evaluation report.
Application Requirements
Interested agencies are invited to submit:
- Company Profile and Portfolio, including at least three similar campaigns implemented in the past three years.
- Technical Proposal, with a draft creative concept, slogans, visuals, and an indicative implementation timeline.
- Financial Proposal, providing a detailed budget breakdown by deliverables.
Deadline for Submission
All required documents must be submitted by 5 September 2025, no later than 17:00 (close of business).
For full details and submission instructions, please see the Terms of Reference – Marketing Agency.
